Selected by NASA as a data scientist for the Datanauts program for the fall 2018 term. She has been Director of the Digital Marketing lab at EAESP (FGV / Redes), and also worked as a visiting researcher at the John Molson School of Business - Concordia University (Montreal).

She was awarded a PhD in Marketing from Sao Paulo Business School (FGV-EAESP). Dr Carvalho is a co-author of the book ‘Basic in Business’ which has sold more than 120,000 copies.