Harvard University Postgraduate Certificate in Higher Ed Teaching & Learning. Lectures in marketing at Technological University Dublin, and Limerick Institute of Technology. Visiting Lecturer at Karel De Grote University, Belgium. PhD Candidate in Marketing at Technological University Dublin, and member of Alcohol Policy Network Europe.

She is interested in quantitative methods, with a particular emphasis placed on survey experiments as a research method in marketing. She received a BSc.Travel and Tourism Management at American College; MSc. Marketing Management from the University of Central Lancashire (UCLan).